The Arena movie theater is located at the top level floor of The Mall shopping center. The cinema is located in a close proximity to many food restaurants, café and the gaming hall Playground.
Arena Cinemas operate the highly successful technology Digital 3D Cinema. The digital cinema offers a better image and sound than standard film footage as well as possibilities for alternative events in the halls. This includes direct broadcasts of sporting events, concerts, corporate events and presentations, and many other activities where excellent quality picture and sound, comfortable rooms, and large screens are required.
Arena is the leading movie theater chain with nine cinema complexes in Sofia, Varna, Stara Zagora, Plovdiv, Veliko Tarnovo and Pleven. In Sofia there are two other movie theaters: Arena Mladost and Arena Zapad (West).