Right away, the creation baptized “Nomination” (from the Latin ‘to give name ‘,’ to name someone’), becomes the DNA of the company and involves Paolo Gensini’s entire family. Soon, he added more than 2000 symbols and new materials to the letters including enamel, stones, precious and semi-precious gems and diamonds.
Thanks to this innovative bracelet, the Nomination iconographic language is born to create messages, express personalities and to reveal passions using customized jewelry. It is a powerful language that immediately crosses Italian borders to conquer the world, from fashion to the solar system to become a generational cult.
Jewellery Made in Italy, with love and passion
Our jewelry is the fruit of attentive and passionate work guided by precise values and an enthusiasm that is all Italian. Our heart is in Tuscany, near Florence, where designers and artisans bring their skills and the latest technology together to create something unique.
Our jewelry lines reunite the valued tradition of classic materials like 18k gold and 925 silver with innovative materials and design.
The stainless steel that characterizes many of our proposals is rust-proof and hypoallergenic. Its shine easily exalts other materials like precious and semi-precious gems and diamonds.
Creativity, prized raw materials, controlled production processes and reliable post-sales service are just a few of our strong points surrounding a quality product the respects the highest standards in the sector.
This is also because, at the foundation of our success, there is a fundamental value of Italian culture: family. The ties, the commitment to common goals and the love of creating exciting jewelry are the lifeblood of our products; a unique patrimony that best interprets emotions like joy, love and passion for life and for beautiful things.
Originality and design
Composable, the modular bracelet that you can personalize. It was our first success and a revolution in the world of jewelry.
Since the world of valuables is in continuous transformation, we dedicate ourselves every day to researching the most important fashion market trends to gather those that will be the tastes of the future. Because everyone needs to find their own “joy of living”.